Design

Made.com opens its very first Paris showroom!

Pin
Send
Share
Send
Send


Made.com opens its very first Paris showroom!

House side

Made.com puts his suitcases in Paris. After the opening of showrooms throughout Europe, it is France's turn to welcome this English company of designer furniture. Largest showroom in Europe, this place dedicated to design is innovative with an ultra connected mode of operation.

After London in 2012, it is in France that Made.com has chosen to develop a new physical space. 840 m2 of design and technology, in the heart of the 2nd arrondissement of Paris, to create a link between the website and customers of the brand.

House side

Read also> My design salon

The Made.com showroom? A place 100% connected

Designed on two floors, this showroom does not offer all the products on the site. But we can discover a large number through different spaces: carpet bar, bar chairs or cushions bar. There are many bestsellers such as James Harrison's famous Jonah sofa.

House side

House side

House side

Jonah sofa by designer James Harrison.

House side

For products not physically presented in the showroom, it is possible to find them in detachable form, to take with you, and this, for all Made.com products. The little extra: samples of fabrics and colors are also available.

As in its early days, the goal of Made.com is to offer quality products accessible to all. The brand offers a variety of pieces to meet the eclectic style of its urban customers.

House side

House side

House side

House side

For its first French concept store, Made.com thought "technology" first and foremost. A system of tablets is made available in the showroom. Customers can move as they like and scan the small black sign when the product pleases them. A product sheet appears on the tablet screen: color, size, brand, you'll know everything. You can then add it to your "Wishlist", send it to you by email or continue the order directly from the iMacs in the showroom. A real bridge between the virtual and the real, the showroom is an extension of the website.

House side

House side

Made.com gives the word to designers

Although Made.com is itself a creator and publisher, it offers a wide enough playground for multiple designers. In total, the brand collaborates with more than 70 designers, including about fifty on a daily basis. A wall at the entrance of the showroom is dedicated to them. It puts forward a collection or an object for example.

House side

One space is dedicated to a single designer and his collaboration with Made.com. The team has not yet decided on the mode of operation and duration for each designer. For its inauguration, the brand chose the designer Philip Colbert and his famous armchair Shark. We thus enter a space called "Shark House" where one finds products made by Philip Colbert for Made.com as well as others not present on the site, accompanied by other products Made.com, to create a true decor to full share.

House side

Aside from the designers, Made.com has also decided to share this space with other partners. The goal is to offer a unique experience to visitors. The space where employees can meet to share has been dotted with plants designed by florist Ikebanart. They will also be able to taste the products of Café Coutume. Made.com is more than just a place of design, it's a real place to live.

House side

Côté Maison asked 3 questions to Ruth Wassermann, creative director of Made.com

Ruth Wassermann, creative director of Made.com, accompanied by Julien Calleden, co-founder in charge of the development of Made.com.

House side

What do you think is the identity of Made.com?

Ruth Wasserman: Our principle is to be "unconventional", both in terms of products, and in the way of designing and managing the logistics of the brand. The goal is to give the customer the choice to decorate their interior in the best way that suits them. In reality, the real plus of Made.com is to be closer to the customers. The sign is in direct contact with them, without any intermediary.

What is the point of having a showroom in Paris?

By creating the one in London, we did not know if it would work. But we noticed that if a large number of products were sold online, customers also had a real need to "touch". With over 40% of sales in France, the choice of Paris has been obvious. The hard part was finding the perfect location, which matched our expectations.

What do you think is the material, the color and the trend for fall 2016?

For the material I would say without hesitation velvet and, likened to a petrol blue, your furniture will be all the more trend! As for the style, there is a real rise of the seventies atmosphere in our interiors. A 70's look revisited, which adapts to the urban generation of today.

Ruth Wassermann and the Made.com team in front of the new Parisian showroom.

House side

Made.com

Showroom, 52 rue Etienne Marcel, 75002 Paris

Pin
Send
Share
Send
Send