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Alice Etcaetera: her design addresses in Saint-Germain

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At Hermès, the re-edition of Jean-Michel Frank's screen.

Nathalie Baetens

Ethical designer, Alice Etcaetera combines chic creation and eco-responsible design. It is in Saint-Germain that we find her ... the time of an interview during which Alice Etcaetera gives us her favorite design addresses.

Ethical Designer, trained at Ravensbourne College of Design & Communication. Alice Etcaetera worked alongside Pascal Mourgue and Andrée Putman. She collaborated with Litton, Parsua, Pleyel, Manu Maestria, Francoise Caron & Takasago, Louis Vuitton ... Inspired by this phrase by Charlotte Perriand, whose ambition was "the sincere and constant search for a harmonious way of life. with his time ".

What characterizes your work?

Alice Etcaetera: I have a fascination with the know-how, whether craft or industrial, ancestral or contemporary. The shape, of course, must fulfill its specifications (ergonomics, functionality ...) while enhancing the material. Also commit in a responsible manner, preferring sustainable materials, local manufacturing.

Achille Castiglioni, Vico Maggistretti, Ettore Sottsass: not necessarily for the aesthetic influence in my work, but for their importance in the development of the job of designer, they invented! These architects, with some modesty, were the first to draw furniture for mass production.

The creation of the Milan Furniture Fair in the early 1960s resonates with the local economic truth. Here, we have been designing and producing furniture for decades, the whole city is buzzing with this period, where everyone wants to share and show their creations, in a festive atmosphere. It's impossible to compare it to other design events.

Design projects?

Alice Etcaetera: A new chapter for White Pages, a book-object composed of different ecological white papers, as an invitation to free expression. Four guest artists transform this book into unique works, presented at the end of April at the Barcelona Book Festival.

The choices of Alice Etcaetera in the shops of Saint-Germain

Iconic pieces that value material and know-how, with simplicity. These great classics are based on rigor and a highly developed design by the designer, a minimalism that reveals the essence of the piece. Three examples of "no fault"!

At Cassina, the "Superleggera" by Gio Ponti (1957). With a more discreet charisma, it is a little less known to the public, yet it is the unmatched chair! Inspired by a traditional Italian model, the designer delivers it in a highly drawn version, ultralight (1.7 kilo), thanks in particular to the sections of the triangular legs, using less material.

At Cassina, chair "Superleggera" by Gio Ponti.

Nathalie Baetens

At Hermès, the re-edition of the screen by Jean-Michel Frank (Art Deco). For the valorization of a little old-fashioned know-how and a simple material at the time - straw marquetry. Its luminous design, shaped like a sun, helps to magnify the material.

At Hermès, the re-edition of Jean-Michel Frank's screen.

Nathalie Baetens

At Knoll, the Harry Bertoia collection (1950/1952). For the consistency and timelessness of these very ergonomic seats, the first and only collection of this sculptor, to whom the Knoll gave carte blanche. Seating made of welded steel wire, which marked the history of design.

At Knoll, the Bertoia series

Nathalie Baetens

Organic shapes and sofa "Ploum" by Ronan and Erwan Bouroullec.

Nathalie Baetens

Detail at Knoll, where the furniture is set in photo frieze. In front, two "Gatto" lamps created in 1960 by the Castiglioni brothers.

Nathalie Baetens

Rue de la Chaise, a name that sets the design vocation of the neighborhood!

Nathalie Baetens

Two Edward Fields rugs, a reference of American modernism, presented at the Tai Ping showroom, installed in the Livry Hotel.

Nathalie Baetens

Nathalie Baetens

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